Have you heard about the Ajio.com. This is Reliance Industries online fashion portal launched recently. They offer the largest collection of private labels for women online. At present company have total of 2,621 stores spread across 200 cities in India and all those will be part of its e-commerce drive.
Ajio.com online fashion portal is under control of Isha Ambani, director on the board of Reliance Retail, the retail arm of RIL. You can purchase national and international brands and Indie (ethnic fusion) wear from the shopping portal.
Most of the products are aimed at 18-34-year olds, The name Ajio is from earlier launched telecom unit Reliance Jio and upcoming digital wallet Jio Money. At present Reliance is one of the country’s largest retailer with with interests in telecom, media and petroleum.
Ajio.com focus on designer wear and high-fashion global brands. Their aim is to reach 15,000 pin codes in the next two months. The portal will sell brands like Cross Jeans from Turkey, Australia’s Holster and MDS of Singapore etc. Main competitors in this field are Myntra, Flipkart, Amazon India, Snapdeal and Jabong.