BMW believes that number of launches doesn’t matter but profitability definitely matters. The most important is the profitability of dealers and company. The company decides to have sale this year higher than last year . The company trusts on sales which is important, but not at any cost.
BMW is not willing to pay discounts for pushing up the competition. Most probably company would increase its dealers to 50 by 2014. Apart from this company is facing stiff competition from rivalries which will induce more dealers to expand the model range and keep the status of the company at top level. BMW aims at long-term sustainable leadership.It focuses on profitability of company.
BMW launched its new model X6 priced between Rs.78.9 lakh and Rs.93.4 lakh. The model X6 run by petrol is supported by 4,395-cc engine, While the model run with diesel is powered by 2,993-cc engine. BMW has decided to introduce it’s new entry of luxury car in India by next year.